Hi, I’m Annie, founder of Roamatherapy.

I was born and raised in Thailand, and at 21, I took my first big leap: moving to Sydney to study English for six months, despite barely speaking the language. Little did I know what life had in store for me. Those six months turned into a journey I’m still on today.

Since then, I’ve lived in 7 cities across 4 different countries and travelled to over 30. Travelling has always been my passion, and the more of the world I see, the more I realise how much there is still to discover. Every place leaves something with me: a scent, a feeling, a story, a memory or a connection with the amazing people I’ve met along the way. Whenever I return home, I often feel nostalgic for the little moments that made each destination unforgettable.

I’ve also always had a strong sense of smell. I like to think of it as my superpower. My friend used to joke that I should work at the airport sniffing luggage, comparing me to a beagle. Perhaps creating fragrances was a more natural fit!

Of all our senses, scent has a unique ability to awaken emotional memories and make us feel as though we’ve been transported back in time. Some of them are the smell of ripe mango and creamy coconut from my mother’s cooking. That’s the scent of my roots. That feeling inspired me to create Roamatherapy: to capture the memories and emotions of the places I’ve explored and share them with you through scent, so you can revisit somewhere that matters to you, reconnect with a feeling or a moment, or dream of where you might go next.

Welcome to Roamatherapy. Come explore the world through scent with me.

With love,

Annie Sita